Vero True Social: what is it and how does it work

Vero True Social is a new social network to share pictures and other media. Find out if it’s worth trying it and how it works.

If you often use social networks, in recent weeks you will have noticed that many influencers and regular users have posted photos about a new social network called Vero True Social. Just to be clear, Vero is not a new social network. It was created in 2015 and, while in the real world that is not long ago, on the Internet it is quite some time.

So what happened in the past few weeks? Why did Vero go viral?

There are probably several reasons. I think that one of them is a very aggressive marketing campaign. It’s not a coincidence that many influencers have started posting about Vero all at the same time, especially given the fact that it has been around for quite some time. This encouraged a lot of people to download the app, tag their pictures on Instagram with #vero and #verosocial encouraging even more people to join it.

What is obvious, however, is that this app is successful, at least for now, because it satisfies an urgent need for those who use social media: maintain control over their feed, keeping it in chronological order.

Facebook, Twitter and Instagram have algorithms that don’t show content in chronological order but based on various factors including the engagement of the followers, and people DON’T it. It’s as simple as that. To be honest there is no really the need for a new social network that allows you to share photos or videos or other stuff, but there is a need for a social network to allow users to regain control over their feed, and Vero, promises to do just that.

In addition to the idea of bringing the feedback in chronological order, the creators of True have promised to not allow advertising. How, however, will they be able to finance the development of the App and maintain the infrastructure to keep everything running? The idea is to have the users pay a small fee each year.

In theory, the first million users would not have had to pay anything, but now that this threshold has been exceeded they have said that for the moment the App will still be free. Let’s see if they’ll keep this promise. In any case, I’d rather pay a small recurring fee than see a constant stream of ads.

Another selling point for Vero is that they promise not to share our data with other companies, or in other words, not to earn money by selling our information to others. Hopefully, they will keep their word also in this regard.

How to use Vero

Joining Vero is very simple. Once registered you can complete your bio and start following other accounts. Here you can see the first difference between Instagram and Vero. On Vero, you can categorize your followers into four different types:

• Close friends
• Friends
• Acquaintances
• Followers

The concept is similar to Facebook lists but less complicated and every time you share something you can choose who can see the post without letting your followers know if they are included or not in the list.

In addition to photos you can share: links, music, movies, books, places and you can also share other users’ profiles to recommend them to your followers (if Vero becomes really popular I imagine that this last option will be a money-making machine for influencers).

What is missing, for now, are Stories and Streaming. If you want to follow me, my id is @fabionodari.

Another way in which Vero hopes to monetize is by keeping some commissions when its users will sell products directly from within the APP. The idea is not bad, but it remains to be seen how users will take it when they will have to pay to sign up and sell their products.

Final thoughts

Vero has entered a very difficult market in which Instagram and Tik Tok have no real competitors. Needless to say, THERE IS a need for change.

What is not clear is how sustainable can this business model be (since there are no ads).

The next few months will be crucial to see if Vero will be a new success story or not.

The last thing to say about Vero is that right now is not censored in China, yet, but there is no doubt that it will be if the app becomes popular.

Here you’ll find an article about Mass Planner and its alternatives to automate actions on all social media.

And what about you? Have you ever heard of Vero? Do you use it and if yes, do you like it? Leave your profile name in the comments. If you would like to follow me you can look for my name:
Fabio Nodari. Here I talk about fake Instagram influencers.

Here you can read my review of the Firework app another new social network to share short videos.