Do you want to know which are the most important World Tourism and Travel Exhibitions in 2023? Find out more in this post – Coronavirus updates
Even if we live in the age of social networks where it seems that human relationships are now entirely managed via the Internet, we should never underestimate the importance of human relations even when talking about Blogging and Tourism industries.
But how can a Blogger get in touch and meet potential partners and find new opportunities to collaborate? Participating in one of the many Tourism and Travel Exhibitions.
Unfortunately, I understood this after spending a long time writing dozens and dozens of e-mails to various tourism bureaus and travel agencies, all of which went regularly unanswered. Eventually, after asking several other bloggers some suggestions, they all gave me the same answer: it’s important to personally get to know other people working in the same industry or, in one word: networking.
The reason is simple: it is easier to establish a good relationship of trust when talking face to face. After changing my way of contacting people, I saw the first positive results. So if you also want to find collaborations in the tourism industry, this article contains the information you need.
After clarifying this aspect, the second question is: which Tourism and Travel Exhibitions is it best to attend? If you check the site world-tourism-exhibitions.com you will find a huge list of more or less important exhibitions. The answer to the question is, therefore: it depends. It depends on many things.
It’s obviously not possible to attend all the exhibitions, even the most important ones because they are held all over the world. As I see it, it’s better to attend at least one or two important ones per year.
Top Tourism and Travel Exhibitions in Italy
Here’s some of the most important in Italy:
Held in Milan, there are over 2000 expositors and more than 50000 visitors. It’s a very important Exhibition in Italy.
- Dates: February 12-14, 2023
- Location: Milan
- Official website: https://bit.fieramilano.it/
Probably the most important Travel Exhibitions in Italy and one of the most important in Europe. Definitely not to be missed. It’s the right place to get to know the best Bloggers and find important collaborations. Since it is so important, competition is very high. Keep it in mind.
- Dates: October 11-13, 2023
- Location: Rimini
- Official website: https://www.ttgincontri.it/
Held in beautiful Florence, you can attend the Buy Tourism Online Exhibitions, an important event about travel and innovation.
- Dates: 2023
- Location: Florence
- Official website: https://www.buytourismonline.com/
Bitesp – Borsa Internazionale del Turismo Esperienziale
It’s an event entirely dedicated to inbound and outbound operators of experiential tourism in areas such as tourism: culture, food, and wine, sports, parks, and nature, etc.
- Dates: November 23-24, 2023
- Location: Online
- Official website: https://www.bitesp.it/
The most important Tourism and Travel Exhibitions in the World
Here are some of the most important in the world:
TBEX Europe | TBEX North America
TBEX is the largest travel conference for travel bloggers. This is where brands and tourism bureaus have the best chances to find the right blogger to work with. If you are a blogger and you have to pick one travel exhibition I’d say you should attend TBEX.
Official website: https://tbexcon.com/
- Dates: May 8-11, 2023
- Location: Kalamata, Greece
- Dates: July 17-21, 2023
- Location: EAU, Wisconsin
A classic in the World Tourism and Travel Exhibitions.
- Dates: March 7-9, 2023
- Location: Berlin
- Official website: https://www.itb.com/en/
It’s the most important exhibition in Russia and one of the top 5 in the world.
- Dates: March 16-18, 2023
- Location: Moscow
- Official website: https://www.mitt.ru/Home
I attended the very first ITB held in China in 2017. China is one of the countries where the tourism sector is literally booming. You might want to consider attending this fair to meet Chinese influencers.
- Dates: NA
- Location: Shanghai
- Official website: https://www.itb-china.com/
JATA Tourism Expo Japan
It’s allegedly one of the biggest events.
- Dates: September 26-29, 2023
- Location: Osaka
- Official website: https://t-expo.jp/en/
It’s the most important exhibition in Asia.
- Dates: October 25-27, 2023
- Location: Singapore
- Official website: https://www.itb-asia.com/
With over 100000 visitors, it’s the most important exhibition in Europe. In the link below you can find the complete list of countries where the WTM is held (besides the UK).
- Dates: November 6-8, 2023
- Location: Online
- Official website: https://www.wtm.com/
How to get ready before attending Tourism and Travel Exhibitions?
I don’t think there is any need to specify that you need to be prepared before attending these events. Tourism Exhibitions are huge and if you don’t have clear goals you’ll just waste your time. Depending on your niche, whether it’s low-cost travel, luxury travel, Asia, or anything else, focus on your strengths.
Don’t waste your time contacting those who deal with luxury travel if your blog has to do with backpacking (this is one of the reasons why it’s always better to avoid creating sites with names linked to the low-cost travel: unless you do a total rebranding, you can only collaborate with those who arrange low-cost trips!).
One of the first things you will be asked will be some numbers about your blog and social networks including audience reach, audience interests, etc… Where do your readers come from? What’s the average age? Prepare all the info you’ll need before attending the fair. Try to be as professional as possible.
This is a good article that explains what people working in the industry are looking for. I recommend that you read it. Also remember to be patient, smile, and be friendly. Don’t forget paper and a pen and comfortable shoes. You’ll walk a lot!
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