Do you want to know which are the most important World Tourism and Travel Exhibitions in 2023? Find out more in this post – Coronavirus updates
Even if we live in the age of social networks where it seems that human relationships are now entirely managed via the Internet, we should never underestimate the importance of human relations even when talking about Blogging and Tourism industries.
But how can a Blogger get in touch and meet potential partners and find new opportunities to collaborate? Participating in one of the many Tourism and Travel Exhibitions.
Unfortunately, I understood this after spending a long time writing dozens and dozens of e-mails to various tourism bureaus and travel agencies, all of which went regularly unanswered. Eventually, after asking several other bloggers some suggestions, they all gave me the same answer: it’s important to personally get to know other people working in the same industry or, in one word: networking.
The reason is simple: it is easier to establish a good relationship of trust when talking face to face. After changing my way of contacting people, I saw the first positive results. So if you also want to find collaborations in the tourism industry, this article contains the information you need.
After clarifying this aspect, the second question is: which Tourism and Travel Exhibitions is it best to attend? If you check the site world-tourism-exhibitions.com you will find a huge list of more or less important exhibitions. The answer to the question is, therefore: it depends. It depends on many things.
It’s obviously not possible to attend all the exhibitions, even the most important ones because they are held all over the world. As I see it, it’s better to attend at least one or two important ones per year.
Top Tourism and Travel Exhibitions in Italy
Held in Milan, with over 2000 exhibitors and more than 50.000 visitors it is one of the leading trade fairs in Italy. You can meet industry experts, explore the latest trends in the world of travel, discover unique destinations, and find inspiration for your next adventures
- Date: February 4-6 – 2024
- Location: Milan
- Website: https://bit.fieramilano.it/
By now a classic and also the most important fair in Italy and one of the main ones in Europe. I would say you shouldn’t miss it. It’s the right place to meet the best Bloggers and find important collaborations. Being so important the competition is very high.
- Date: October 11-13 – 2023
- Location: Rimini
- Website: https://www.ttgincontri.it/
Buy Tourism Online, the benchmark event on travel and innovation is held in beautiful Florence. Very interesting for those who want to explore digital innovations and emerging opportunities in the tourism industry.
- Date: November 22, 23 – 2023
- Location: Florence
- Website: https://www.buytourismonline.com/
This is an event entirely dedicated to incoming and outgoing operators of experiential tourism in sectors such as tourism: culture, food and wine, sports, parks and nature, etc.
- Date: November 23, 24 – 2023
- Location: Venice
- Website: https://www.bitesp.it/
The most important Tourism and Travel Exhibitions in the World
TBEX Europa | TBEX Nord America
TBEX is the largest tourism trade show aimed specifically at bloggers. At TBEX you will find all the big influencers. If you are a blogger and you have to choose a trade show to attend I would say go to TBEX.
- Date: May 30, 31 – 2024
- Location: San Sebastian, Spain
- Date: 11,12 Luglio 2024
- Luogo: San Juan, Puerto Rico
- Website: https://tbexcon.com/
ITB di Berlino
ITB Berlin is the world’s largest tourism trade fair. Companies represented at the fair include hotels, tourism boards, tour operators, system providers, airlines, and car rental companies. More than 10,000 exhibitors from around the world are present.
- Date: March 5-7 – 2024
- Location: Berlin
- Website: https://www.itb.com/en/
MITT of Moscow
The most important in Russia and one of the top 5 in the world.
- Date: March 19-21 – 2024
- Location: Moscow
- Website: https://www.mitt.ru/Home
JATA Tourism Expo Japan
One of the largest and most important tourism pavilions in the world.
- Date: October 26-29 – 2023
- Location: Osaka
- Website: https://t-expo.jp/en/
It is the most important trade fair in Asia. If you have already attended the ITB in Berlin, it’s probably not worth it to attend this one as well.
- Date: October 25-27 – 2023
- Location: Singapore
- Website: https://www.itb-asia.com/
With more than 100,000 visitors, it is the largest fair in Europe. Many other countries where fairs are organized by the WTM besides London have recently been added. You can find the full list in the link below.
- Date: November 6-8 – 2023
- Location: London
- Website: https://www.wtm.com/
How to get ready before attending Tourism and Travel Exhibitions?
I don’t think there is any need to specify that you need to be prepared before attending these events. Tourism Exhibitions are huge and if you don’t have clear goals you’ll just waste your time. Depending on your niche, whether it’s low-cost travel, luxury travel, Asia, or anything else, focus on your strengths.
Don’t waste your time contacting those who deal with luxury travel if your blog has to do with backpacking (this is one of the reasons why it’s always better to avoid creating sites with names linked to the low-cost travel: unless you do a total rebranding, you can only collaborate with those who arrange low-cost trips!).
One of the first things you will be asked will be some numbers about your blog and social networks including audience reach, audience interests, etc… Where do your readers come from? What’s the average age? Prepare all the info you’ll need before attending the fair. Try to be as professional as possible.
This is a good article that explains what people working in the industry are looking for. I recommend that you read it. Also remember to be patient, smile, and be friendly. Don’t forget paper and a pen and comfortable shoes. You’ll walk a lot!
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