In 2017, for the first time, the ITB will be held in China in Shanghai, from May 10 until May 12. Find out why your should attend it.
If you work in the Tourism Industry you know that the ITB (Internationale Tourismus-Börse) of Berlin is, since 1966, the most important event of the year. It’s the biggest tourism exhibition in the world and hosts tourism bureaus, hotel chains, tour operators, airline companies and many other important representatives of the travel industry. Even if it’s mainly a B2B (business to business) event is also a good place for people who, like me, work mainly as B2C (business to consumer). That’s because in every ITB it’s possible to meet face to face people you can collaborate with. We all know how important are, even today, human relationship in a business and the ITB is a good place to meet new friends and people with the same interests. For these reasons It’s not surprising that every year more and more bloggers attend this event.
This is good of course but it also means a lot of competition and if you just started your blog it might be difficult for you to find Tourism Bureaus or Travel Agencies willing to invest in you. This year, though, there is a great news. For the first time ITB will be held in China on May 10-12 in Shanghai. This is the second location in Asia since every year an ITB is held also in Singapore. The first question that might come to your mind would probably be: why there are two ITBs in Asia? The answer is quite simple: China is a unique but also very difficult market. Holding an ITB in Asia doesn’t mean being successful in China. Due to the particular market, consumers habits and different regulations if you want to have success in China, you’ll have to be in China. China is the first country in the world for number of outbound tourists (over 122 million people every year and the number will keep rising) but it’s a unique market where the most successful companies are Chinese. Companies like CTrip and Tuniu are among the biggest OTA (OpenTravel Alliance) in the world. Maybe you have never heard of them but they are really big. Ctrip, for example. just bought SkyScanner and Qunar, another important OTA in China.
Mr Mason Ma, head of the marketing of CTrip
The ITB of May in Shanghai will be a unique chance to reduce the gap between east and west even in the B2B travel market. Some of the partners of ITB China include VisitEurope.com and Traveldaily.cn another important website in China.
ITB China: a great opportunity for Travel Bloggers
The press conference held on March with some speakers from the EU
If you have the chance I think you should attend the ITB China in Shanghai. Why? Because It will be a unique chance for you to start working in a new market. China is a challenging market but it’s a land full of opportunities. More and more people are more interested in environmental conservation and that’s another huge business. I believe that the firsts who will take advantage of this opportunity will get many benefits. You can get in touch with companies and people that you’ll hardly meet anywhere else, plus you’ll have the chance to see the behind the scenes of a unique market. This being said should you rush and buy the ticket to Shanghai? I would say it depends. China, as I said, is different from any other place. You have to be humble if you want to work in China and you also have to learn many new things.
The language is a challenge, the culture is a challenge, the different way of doing marketing is another challenge. But if you are humble enough and if you like new challenges than the ITB China will be a great opportunity for you. Let me know if you are coming to Shanghai this May and we can meet in person.
Don’t miss this post if you want to know some of the challenges bloggers will face in the next few years. Here’s a list of the top Travel Exhibitions Fairs in the World.